+15%
Faster pricing resolution across workflows.
Outcome + Strategy
Making Pricing Logic Visible
By simplifying fragmented pricing workflows at Norwegian Cruise Lines, I reduced dashboard redundancy by 25% and made pricing decisions faster and easier to trust.
In 4 months, I redesigned workflows within tightly coupled systems—prioritizing decision clarity over raw visibility to support real-time pricing actions.
-25%
Reduced dashboard redundancy.
4 mo.
Delivered redesign within complex constraints.
The Challenge
The Hard Part Was Deciding
Analysts had data—but no shared way to resolve conflicting pricing signals.
Pricing decisions varied across disconnected systems, making actions slower and harder to trust.
UX Research + Discovery
When Pricing Signals Stop Agreeing
Analysts compared multiple systems to determine which pricing signal to trust.
“You could get three different answers depending on which screen you looked at first.”
Fragmented Signals
Competing tools created conflicting pricing views.
Manual Reconciliation
Analysts compared screens to decide what to trust.
No Shared Decision Logic
Teams lacked a shared model for resolving conflicting pricing signals.
Logic Diagramming
Aligning System Behavior
Before redesigning the interface, I aligned product, engineering, and analytics around how conflicting pricing states should resolve.
Key Insight
Defined decision rules before UI implementation.
Iteration
Final Model
Reduced ambiguity
Replaced conflicting pricing interpretations with shared decision logic.
Aligned teams
Gave product, engineering, and analytics one model to work from.
Focused rollout
Prioritized high-frequency pricing behaviors before edge-case complexity.
Spreadsheet Prototyping
Testing Layout Priorities
Card sorting and workflow analysis helped identify which signals analysts relied on most.
I used spreadsheet prototypes to test hierarchy, scan patterns, and field prioritization before moving into high-fidelity designs.
Initial wireframe
Refined hierarchy
Priority Fields First
High-frequency signals moved into the first scan zone.
Kept Familiar Fields
Legacy fields stayed visible to preserve analyst habits.
High-Fidelity Workflow
The After: Supporting Faster Pricing Decisions
Workflow Fragmentation
The Before: Disconnected Pricing Logic
Analysts stitched together pricing decisions across disconnected views.
Disconnected Views
Manual Reconciliation
Performance, urgency, and pricing signals lived across separate workflows and spreadsheets.
Outcome
Clearer pricing decisions in one workflow
“It’s well designed and pretty intuitive. It incorporates a lot of elements we are used to.”
Analysts previously reconciled pricing signals across fragmented tools.
I redesigned the workflow, unifying high-signal inputs into one experience—making pricing decisions faster, clearer, and easier to learn.
-15%
Faster pricing decisions by reducing cross-tool reconciliation.
8.8/10
Analysts rated the workflow highly for supporting pricing decisions.
9.2/10
Easier to learn through familiar patterns and clearer signal hierarchy.
Post-Prototype Testing
What I Refined Before Rollout
Testing showed which pricing signals needed faster visibility—and which regional logic could wait.
Flag Pricing Risks
Analysts struggled to spot high-risk pricing changes quickly, so 30%+ price shifts were made easier to scan.
Defer EU Pricing Complexity
EU pricing adjustments were deferred to keep the initial rollout focused and reduce scan complexity.
Reflection
Lessons From the Build
Building the workflow clarified which pricing behaviors mattered most—and which operational assumptions needed to evolve.
Key Learnings
Visualizing Relationships Early Reduced Ambiguity
Workflow diagrams aligned teams before implementation costs increased.
What I’d Do Differently
Prioritize High-Frequency Scenarios Sooner
Focusing earlier on repeated analyst behaviors reduced downstream churn.